“All three of these public service announcements give us an exciting, new, and previously unseen look in the rearview mirror of North Carolina and Raleigh’s past.”
Landon Gray, B.A., English (Film)
“Governor Dan K. Moore for United Fund” (mid-1960s), “Governor Terry Sanford for Heart Fund” (1963), and “Mayor of Raleigh Jim Reid” (ca. 1963-65)
16mm films (orig.)
2:13-2:28 minutes each
In the early 1960s, city- and state-wide charitable works were some of the main political objectives for Governor Dan K. Moore, Governor James Terry Sanford, and Raleigh mayor, James W. Reid. Campaigning on behalf of various funds for the betterment of North Carolina citizens, Governor Moore’s United Fund, Mayor Reid’s United Fund, and Governor Sanford’s Heart Fund drive were the main focal point of these past Century Films productions. The motive behind these various charitable programs is probably best stated by Governor Moore in his public service announcement about the United Fund, speaking on how the objective of these funds is “not simply to raise money, the objective is to raise human hopes, to get people back on their feet, to meet a need, a vital human need.”
These three short films by O.B. Garris’ Century Films, offer a look back into North Carolina’s political history as being a state of united communities interested in helping those around us and being a charitable state for the citizens who need it most. Mayor Reid’s film is the most visually stimulating. The camera sweeps an early 1960s Fayetteville Street, highlighting Johnson’s Jewelers and the Hudson Belk department store blocks down from the capital building (neither of which still stand). All three of these public service announcements give us an exciting, new, and previously unseen look in the rearview mirror of North Carolina and Raleigh’s past.
Governor Terry Sanford, 1960s. Credit: Courtesy of NC State University Archives.
Jim Reid interviewing Jake Wade, 1940s-early 1950s. Credit: University of North Carolina at Chapel Hill, Wilson Library, North Carolina Collection Photographic Archives.
View of Fayetteville St., 1960s. Credit: Courtesy of GoodnightRaleigh.com.
Governor Dan K. Moore, 1960s. Credit: Courtesy of NC State University Archives.